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Let's Talk
Date: Wednesday, June 11, 2014
Venue: Washington State Convention Center, Seattle, WA 98101-2350
Attendees: Tamara Khan, Vice President – Product, HealthSparq
Aneesh Kumar, Head – Consumer Engagement Strategy, Aetna Inc.
Eric Paternoster, President and CEO, Infosys Public Services
Event overview
AHIP Consumer Experience Forum 2014 is held in conjunction with the AHIP Institute. The theme of the forum this year is ‘health insurance goes retail.’ Attendees will be able to explore best practices for delivering successful consumer experience across the member life cycle.
Infosys Public Services is a Major level sponsor at the AHIP Consumer Experience Forum 2014.
Session details
Topic
Creating a consistent and connected experience across the consumer lifecycle
Date
Wednesday, June 11, 2014
Time
11:30 a.m. – 12:30 p.m. PST
Speaker
Tamara Khan, Vice President – Product, HealthSparq
Aneesh Kumar, Head – Consumer Engagement Strategy, Aetna Inc.
Eric Paternoster, President and CEO, Infosys Public Services
Session description
A consumer-centric approach to healthcare engagement requires coordination across the customer lifecycle – from acquisition to retention. How do you engage consumers with a consistent message from the original point of transaction or the first inbound call? What technologies can help with enabling a personalized experience? Is your organization’s consumer initiative focused on tying together channels and touch points that exist today as well as identifying any areas that are not being addressed? The speakers in this session discuss how to build an actionable framework for managing your messages and consumer experience across channels. This session will also examine how to develop the people, processes, and technology necessary to support an effective consumer organization that can maintain multiple consumer channels.
Speaker profiles
Tamara Khan - Vice President – Product, HealthSparq
Tamara leads product, user experience, and informatics at HealthSparq. She has over a decade of product management experience in consumer Web, health, gaming, electronics, and artificial intelligence (AI. Tamara specializes in creating intuitive user experiences that have driven large-scale growth at brands such as Practice Fusion, Kiva, and Nickelodeon. She plays many roles – that of a designer, behavioral economist, and technologist. She drives positive behavior change online and brings a data-driven approach to creating products that users love.
Aneesh Kumar - Head – Consumer Engagement Strategy, Aetna Inc.
In his role as the head of consumer products group, Aneesh’s team focuses on developing solutions for individuals who have choice in their healthcare and healthcare financing. Rather than tweaking their group-oriented solutions to become prettier and consumer friendly, the team develops solutions that holds the consumer as the center and then builds the business.
Eric Paternoster - President and CEO, Infosys Public Services
As chief executive of the Infosys subsidiary, Eric oversees strategy and execution for profitable growth. He advises CXOs in healthcare and the government on technology and operations. Eric has over 30 years of experience with firms in healthcare, consulting, and business technology. Eric’s team combines healthcare expertise with insights and practices from industries such as retail and banking to bring innovative solutions for consumer engagement.
