Date: April 30, 2014

Time: 2:00 p.m. EST

Duration: 60 minutes

Speakers: Gloria Romeo, Vice President, Market Facing Portfolio, CareFirst BlueCross BlueShield
Raj Vavilala, Senior Director, Direct Marketing and New Business Solutions, GuideWell Connect
Siva Nandiwada, Associate Vice President, Infosys Public Services

Event overview

Healthcare payers are rethinking their approach to consumer engagement across multiple dimensions. While acquiring new members through healthcare exchanges is important, retaining existing members with seamless customer service has become a challenge for health plans.

Health plans need to build key capabilities and adopt emerging digital technologies to understand consumers better and communicate the right message at the right time. Health plans also need to revamp their customer care services to build stronger bonds with consumers.

 

Why attend?

In this AHIP webinar, health plan and industry experts will discuss adopting emerging digital technologies to understand consumers better and communicating the right message at the right time.

Speaker profiles

Gloria Romeo

Gloria Romeo - Vice President, Market Facing Portfolio, CareFirst BlueCross BlueShield

In her role as VP of the Market Facing Portfolio, Gloria is responsible for the design, technical implementation, and support of strategic corporate initiatives affecting the member, broker and employer web portals, mobile applications, and eIVR. In addition, Gloria works closely with the marketing and the executive team to understand member satisfaction and usage.

Raj Vavilala

Raj Vavilala - Senior Director, Direct Marketing and New Business Solutions, GuideWell Connect

Raj is a highly skilled strategy and marketing specialist with over 17 years of proven success in marketing, finance and information technology. He is passionate about creating innovative solutions for companies looking to increase sales, cut cost, and diversify revenue.

Siva Nandiwada

Siva Nandiwada - Associate Vice President, Infosys Public Services

Siva Nandiwada is an Associate Vice President at Infosys Public Services. He is responsible for client services in the healthcare industry. He has nearly 16 years of experience in managing large-scale, technology-led business transformation programs that encompass global delivery, business consulting, and strategic and operations planning.