Payers need to rethink consumer engagement from the ground up while finding ways to accelerate efforts in a highly competitive market. The Payer’s consumer engagement efforts needs to support consumer ownership and accountability in order to drive change in sustainable behavior, improve health outcomes and lower costs.
Digital health data is a relatively new frontier. Healthcare organizations lag behind consumer readiness and adoption of online and mobile methods. Accelerating digital initiatives in healthcare will increase access to care while driving down costs.
Health plans are facing massive transformation of shifting from group-centric to consumer-centric model by introducing new competitive offerings tailored to individual consumers. Their business strategies need backing of a robust marketing, consumer engagement and service functionary, in tune with the way today’s consumers think, behave, need and express.
Acquire and Retain
Involve and Empower
Inform and Service